Visual Communication Designer
Hyunjun Lee
Hyunjun Lee
Visual Communication Designer
Consulting
Since they have a long business name, I suggested them to use the initials for his logo. This will help simplify the design, and customers will have an easier time recalling the business name and the logo
Branding
After completing the designing phase, I expand this project deeper by building the brand identity and merchandise design I look for the right mockups that match with Fitness Through Form and designed products that bear the logo well.
Design
Based on their business initials, I experiment with letters F, T, F and tried to transform them into a dumbbell shape logo while keeping the three letters to be legible.
Modern
Relaxing
Unique
High-end
Minimalistic
Openness
Community
Branding
Brand attributes were necessary to help build consistency in the entire experience across every print works, packaging, and merchandise design. the keywords when describing the brand are following words;
Nevaeh Coffee
Nevaeh is a Specialty Coffee Shop that produces high-quality coffee beverages. In this free lancing project. I wanted to highlight minimalistic brand identity and finest coffee shop by using simple line drawing and trendy color tones. I was inspired by the name of the coffee shop "Nevaeh" which is spelled backward of the word "heaveN".
Client Name: Ricky
Located: Los Angeles, CA
Dates: June 2019
Designed by HyunJun Lee
Typography
Vector Sketch
After understanding the brand identity of his coffee shop I came up with several logos to choose from. Ricky has asked me for a logo that has two hands touching the tips of the fingers. He told me that these hand's position means "city" in sign language and since his brand has a connection with“ heaven”, these hands can be altered as “praying hands"too. Although the logo has a thoughtful meaning behind it, this logo might be misinterpreted as a religious symbol. I suggested him to use the other logo that has one hand holding the coffee tree branch. Turns out this logo was great match for apparel products that everyone loves to carry on while satisfying the brand identity.
Final Logo
Colors
Colors
Clean White
HEX: #FFFFFF
Refreshing Mint
HEX: BEE6D7
Cute Mauve
HEX: EDB2B2
Simple Black
HEX: #000000
Nevaeh coffee is officially running in pop-up and holding catering to various places. However, due to pandemic covid 19, the shop opening has been delayed at the moment. Ricky has been dedicated to working hard and grow his business in any possible way. I appreciated Ricky for giving me this great opportunity to be part of his business. Images below are real-life photos taken from the Nevaeh coffee.
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